Marketing

Description of program

Students learn the skills they need to work in a variety of marketing-related jobs that are vital to today’s economy. Job duties in marketing can include brand promotion, sales, merchandising, marketing communications and market research. Instruction and real-world experience prepare students for marketing-related jobs for corporations, non-profit organizations or small businesses. Extended learning experiences to enrich and enhance instruction are available through the Career & Technical Student Organization, DECA (Distributive Education Clubs of America) and work-based learning (co-operative education).

If you are interested in these things, you will like this program

Sales, customer service, leadership, management, planning, organizing, promotion, sports or entertainment event planning or promotion, social media and e-commerce

Popular marketing-related careers

public relations
event planner
media buyer
advertising manager
sales representative
brand manager
promotion manger
customer service representative
sports or entertainment marketing representatives
social media manager
search engine optimization specialist
email marketing manager
web producer
e-commerce specialist
market research analyst

EARNING POTENTIAL IN ALABAMA ACCORDING TO THE U.S. DEPARTMENT OF LABOR

Marketing Manager – $196,780

Available certifications

American Hotel and Lodging: Certified Guest Service Professional
National Retail Foundation Federation: Customer Service and Sales Professional

Coursework and descriptions

Business Essentials
Sales and Promotion Planning
Marketing Principles
Entrepreneurship
Sports and Entertainment Marketing
Work-Based Learning

Here’s something else you need to know

Marketing students operate Gadsden City High School’s coffee shop, Clash’s Corner.

For more information

Contact Anita Kinsey at akinsey@gadsdencityschool.org or Kristy Johnson at kjohnson10@gadsdencityschools.org